Boken vil inneholde 260 sider er basert på unike Motörhead bilder fotografert av den spanske fotografen Pet Bonet som fulgte bandet tett i periode 2008 – 2011. Bonet er også forfatter av boken som også har fått med seg bidrag fra bl.a. Slash (Guns N` Roses), Brian May (Queen), Nicko Mcbrain (Iron Maiden) og Steffan Chirazi (forfatter).
Slash skriver blant annet i boken:
– «I 1st met Lemmy, unofficially, at The Rainbow Bar & Grill in West Hollywood ca. in 1983. I was sitting in a booth with my then girlfriend, Yvonne. I got up to go to take a piss & when I returned Lemmy was sitting in my place chatting Yvonne up. I sat back down on the other side of her & finding my presence tedious. Lemmy eventually got up & left without sp much as a word. I must have ruined the vibe. Yvonne in a pissed off tone asked me why I didn`t do anything to «that guy, he clearly trying to pick up on me». I replied, «do you know who that was?!». Needless to say, she was not impressed».